Marketplace photo rules
Marketplace product photo sizes and rules for every site
Marketplace product photo sizes in one place: what each site asks of a photo, from size and shape to main photo background and file size. Torbilo's Save makes every one from the same shoot, free.
17 marketplaces
Pick your marketplace
Side by side
All the sizes in one table
| Marketplace | Size | Shape | Main photo | Largest file |
|---|---|---|---|---|
| Amazon US | 1600 × 2000 | 4:5 | White | 10 MB |
| Amazon UK & EU | 1540 × 2000 | 10:13 | White | 10 MB |
| Amazon India | 1600 × 2000 | 4:5 | White | 10 MB |
| Etsy | 2000 × 2000 | 1:1 | Plain | 1 MB |
| eBay | 1600 × 1600 | 1:1 | White | 12 MB |
| Walmart | 2200 × 2200 | 1:1 | White | 5 MB |
| Shopify store | 2048 × 2048 | 1:1 | Plain | 20 MB |
| Meesho | 1000 × 1000 | 1:1 | Plain | 2 MB |
| Flipkart | 1500 × 2000 | 3:4 | Light grey | 10 MB |
| Myntra | 1500 × 2000 | 3:4 | Light grey | 1 MB |
| AJIO | 1600 × 2000 | 4:5 | Plain | 1 MB |
| Nykaa Fashion | 1500 × 2000 | 3:4 | Plain | 2 MB |
| SHEIN | 1340 × 1785 | 3:4 | Plain | 3 MB |
| Temu | 1340 × 1785 | 3:4 | White | 3 MB |
| TikTok Shop | 1200 × 1200 | 1:1 | White | 5 MB |
| Facebook & Instagram Shop | 1200 × 1200 | 1:1 | Plain | 8 MB |
| Instagram post | 1080 × 1350 | 4:5 | Plain | 8 MB |
| Google Shopping | 1500 × 1500 | 1:1 | White | 16 MB |
| 1334 × 2000 | 2:3 | Plain | 20 MB | |
| Mercado Libre | 1200 × 1540 | 1:1.28 | Light grey | 10 MB |
From Torbilo's marketplace list, researched in September 2026. Each page says how sure each rule is. Another site? The all-sizes page also has Zalando, ASOS Marketplace, noon, Namshi, Shopee, Lazada, Rakuten Japan.
How it works
One shoot, every shape
Every Torbilo photo is made as a square master. In the Save window, under For my marketplaces, each site gets the crop it needs around the model, at full height, previewed before you download.
Questions
About marketplace photos
Which marketplaces does Torbilo make photos for?
Torbilo's Save makes the right shape and size for 27 sites and shops worldwide. This guide has a page for each of the 17 most used; the all-sizes page covers all 27.
Do I pay extra for marketplace downloads?
No. Downloads in each site's shape are free. A white or grey version of a photo, for sites that want one for the main image, costs 5 credits.
Are these rules always up to date?
They are the rules in Torbilo's marketplace list, researched in September 2026, and each page says how sure the rule is and links its source. Sites change their rules, so check the site's seller help before a large upload.
Can I use one photo on several marketplaces?
Yes. Add every site you sell on to My marketplaces and Torbilo's Save gives each one its own folder, cropped around the model to that site's shape.
Every marketplace from one product photo
25 free credits, enough for five photos. No card needed.
Start free