Marketplace photo rules
Instagram and Facebook Shop product photo size and rules
Instagram and Facebook Shop product photo size depends on the store. Torbilo's Save makes 1200 × 1200 px for Facebook & Instagram Shop, 1080 × 1350 px for Instagram post, each under 8 MB or 8 MB.
The rules
What Instagram and Facebook Shop asks of a photo
These are the rules in Torbilo's marketplace list, researched in September 2026. Sites change them, so check Instagram and Facebook Shop's seller help before you upload.
| Requirement | Facebook & Instagram Shop | Instagram post |
|---|---|---|
| Size Torbilo saves at | 1200 × 1200 px | 1080 × 1350 px |
| Shape | 1:1 | 4:5 |
| File type | JPEG | JPEG |
| Largest file | 8 MB | 8 MB |
| Main photo background | No fixed colour, keep it plain | No fixed colour, keep it plain |
| Ghost mannequin as the main photo | No restriction listed | No restriction listed |
Facebook & Instagram Shop
- Square, at least 500 px (1024 recommended), under 8 MB. The whole product in view.
- No text, calls to action or watermarks on the photo.
From the site's own guide. Source for Facebook & Instagram Shop (opens in a new tab)
Instagram post
- 4:5 portrait, 1080 × 1350: the tallest shape a feed post shows in full.
From the site's own guide. Source for Instagram post (opens in a new tab)
How Torbilo makes it
Get Instagram and Facebook Shop photos from one shoot
- Add Instagram and Facebook ShopIn Settings, choose the sites you sell on under My marketplaces. It is saved on your account.
- Open SaveUnder For my marketplaces you see a preview of exactly what Instagram and Facebook Shop gets, in upload order.
- DownloadGet one folder for Instagram and Facebook Shop, up to 24 photos at a time. Downloads are free.
What Save does for Instagram and Facebook Shop
- Crops each photo around the model to 1:1 and 4:5 at full height, with no bars and no blurred fill, and previews the crop before you download.
- Saves it as JPEG and keeps the file under each store's limit (8 MB) by lowering the JPEG quality until it fits.
- Puts every download in a folder for the site, in upload order, and carries an AI-image tag inside each file.
Example
What it looks like
One photo, cropped to Instagram and Facebook Shop's shape
The photo as made, square
Instagram post, 4:5
Made in the Torbilo app from an unbranded demonstration product photo; the model is AI-generated. Every tile is the same height: each shape is a crop of the square photo, never an enlargement. In the app you preview the exact crop of your own photo before you download.
Listing text
Instagram and Facebook Shop title and description limits
Torbilo's Write listing writes the text for every site in My marketplaces at once, inside each site's limits. It costs 2 credits for every 6 sites.
| Field | Facebook & Instagram Shop | Instagram post |
|---|---|---|
| Title | Up to 150 characters (aim for about 65) | No title |
| Bullet points | No bullet points | No bullet points |
| Description | Up to 2000 characters | Up to 2200 characters |
| Search words | None | Hashtags: 5, up to 30 characters each |
Limits differ a little between the stores. From the site's own guide. About Write listing
Questions
Instagram and Facebook Shop photos
What size should Instagram and Facebook Shop product photos be?
Torbilo saves Facebook & Instagram Shop photos at 1200 × 1200 px (1:1), Instagram post photos at 1080 × 1350 px (4:5). Rules change, so check Instagram and Facebook Shop's own seller help before a big upload.
Does Instagram and Facebook Shop need a white background?
Torbilo's list has no fixed background colour for Instagram and Facebook Shop; its rules ask for a plain, uncluttered background, and some also prefer a light one. See the rules above, and check Instagram and Facebook Shop's seller help for your category.
Can I use AI-made photos on Instagram and Facebook Shop?
Instagram and Facebook Shop's rules about AI-made images can change and Torbilo can't speak for them, so read its current policy before you list. Every Torbilo download carries an AI-image tag inside the file, and some sites, such as Google Shopping, ask for it.
How do I get Instagram and Facebook Shop photos from Torbilo?
In Settings, add Instagram and Facebook Shop to My marketplaces. When a shoot is done, open Save and look under For my marketplaces: you see a preview of what Instagram and Facebook Shop gets, then download up to 24 photos at a time. Downloads are free.
Photos for Instagram and Facebook Shop, from one product photo
25 free credits, enough for five photos. No card needed.
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