Marketplace photo rules

Etsy product photo size and rules

Etsy product photo size: Torbilo's Save makes 2000 × 2000 px (1:1), JPEG under 1 MB.

The rules

What Etsy asks of a photo

These are the rules in Torbilo's marketplace list, researched in September 2026. Sites change them, so check Etsy's seller help before you upload.

Etsy product photo requirements
RequirementEtsy
Size Torbilo saves at2000 × 2000 px
Shape1:1 (recommended; other shapes are accepted)
File typeJPEG
Largest file1 MB
Main photo backgroundNo fixed colour, keep it plain
Ghost mannequin as the main photoNo restriction listed
  • The first photo shows as a square in search: 2000 px recommended, files under 1 MB load fastest.
  • Up to 20 photos and 2 videos.

From the site's own guide. Source for Etsy (opens in a new tab)

How Torbilo makes it

Get Etsy photos from one shoot

  1. Add EtsyIn Settings, choose the sites you sell on under My marketplaces. It is saved on your account.
  2. Open SaveUnder For my marketplaces you see a preview of exactly what Etsy gets, in upload order.
  3. DownloadGet one folder for Etsy, up to 24 photos at a time. Downloads are free.

What Save does for Etsy

  • Crops each photo around the model to 1:1 at full height, with no bars and no blurred fill, and previews the crop before you download.
  • Saves it as JPEG and keeps the file under the limit (1 MB) by lowering the JPEG quality until it fits.
  • Puts every download in a folder for the site, in upload order, and carries an AI-image tag inside each file.

Example

What it looks like

One photo, cropped to Etsy's shape

  • Camille in a trench coat on a Paris street, in the square shape Etsy uses

    Square, 1:1

Made in the Torbilo app from an unbranded demonstration product photo; the model is AI-generated. Every tile is the same height: each shape is a crop of the square photo, never an enlargement. In the app you preview the exact crop of your own photo before you download.

Listing text

Etsy title and description limits

Torbilo's Write listing writes the text for every site in My marketplaces at once, inside each site's limits. It costs 2 credits for every 6 sites.

Etsy listing text limits
FieldEtsy
TitleUp to 140 characters (aim for about 90)
Bullet pointsNo bullet points
DescriptionUp to 4000 characters
Search wordsTags: 13, up to 20 characters each

From the site's own guide. About Write listing

Questions

Etsy photos

What size should Etsy product photos be?

Torbilo saves Etsy photos at 2000 × 2000 px, shape 1:1, as a JPEG under 1 MB. Etsy recommends this shape but takes others. Rules change, so check Etsy's own seller help before a big upload.

Does Etsy need a white background?

Torbilo's list has no fixed background colour for Etsy; its rules ask for a plain, uncluttered background, and some also prefer a light one. See the rules above, and check Etsy's seller help for your category.

Can I use AI-made photos on Etsy?

Etsy's rules about AI-made images can change and Torbilo can't speak for them, so read its current policy before you list. Every Torbilo download carries an AI-image tag inside the file, and some sites, such as Google Shopping, ask for it.

How do I get Etsy photos from Torbilo?

In Settings, add Etsy to My marketplaces. When a shoot is done, open Save and look under For my marketplaces: you see a preview of what Etsy gets, then download up to 24 photos at a time. Downloads are free.

Keep going

More from Torbilo

Other marketplaces

Photos for Etsy, from one product photo

25 free credits, enough for five photos. No card needed.

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