Marketplace photo rules

Google Shopping product photo size and rules

Google Shopping product photo size: Torbilo's Save makes 1500 × 1500 px (1:1), JPEG under 16 MB, with a pure white main photo.

The rules

What Google Shopping asks of a photo

These are the rules in Torbilo's marketplace list, researched in September 2026. Sites change them, so check Google Shopping's seller help before you upload.

Google Shopping product photo requirements
RequirementGoogle Shopping
Size Torbilo saves at1500 × 1500 px
Shape1:1 (recommended; other shapes are accepted)
File typeJPEG
Largest file16 MB
Main photo backgroundPure white
Ghost mannequin as the main photoNo restriction listed
  • At least 500 px (from 31 Jan 2027); 1500 px or more recommended. Product fills 75–90% of the photo.
  • Clothing worn by a person, head and feet not cropped. White or plain background preferred.
  • No promotional text, logos, watermarks or borders. AI-made photos must carry the AI tag (these files do).

From the site's own guide. Source for Google Shopping (opens in a new tab)

How Torbilo makes it

Get Google Shopping photos from one shoot

  1. Add Google ShoppingIn Settings, choose the sites you sell on under My marketplaces. It is saved on your account.
  2. Open SaveUnder For my marketplaces you see a preview of exactly what Google Shopping gets, in upload order.
  3. DownloadGet one folder for Google Shopping, up to 24 photos at a time. Downloads are free.

What Save does for Google Shopping

  • Crops each photo around the model to 1:1 at full height, with no bars and no blurred fill, and previews the crop before you download.
  • Saves it as JPEG and keeps the file under the limit (16 MB) by lowering the JPEG quality until it fits.
  • If none of your photos has a white background, Save offers a white version of a photo you already made for 5 credits: the same model, pose and product on pure white.
  • Puts every download in a folder for the site, in upload order, and carries an AI-image tag inside each file.

Example

What it looks like

One photo, cropped to Google Shopping's shape

  • Camille in a trench coat on a Paris street, in the square shape Google Shopping uses

    Square, 1:1

A white main photo, when the site wants one

  • A photo as first made: Nia in a champagne slip dress on a rooftop

    Your photo

  • The white version made in the Save window: the same photo on pure white

    White version · 5 credits

Made in the Torbilo app from an unbranded demonstration product photo; the model is AI-generated. Every tile is the same height: each shape is a crop of the square photo, never an enlargement. In the app you preview the exact crop of your own photo before you download.

Listing text

Google Shopping title and description limits

Torbilo's Write listing writes the text for every site in My marketplaces at once, inside each site's limits. It costs 2 credits for every 6 sites.

Google Shopping listing text limits
FieldGoogle Shopping
TitleUp to 150 characters (aim for about 70)
Bullet pointsNo bullet points
DescriptionUp to 5000 characters
Search wordsNone

From the site's own guide. About Write listing

Questions

Google Shopping photos

What size should Google Shopping product photos be?

Torbilo saves Google Shopping photos at 1500 × 1500 px, shape 1:1, as a JPEG under 16 MB. Google Shopping recommends this shape but takes others. Rules change, so check Google Shopping's own seller help before a big upload.

Does Google Shopping need a white background?

Its rules ask for a pure white main photo. If none of your photos has one, Save offers a white version of a photo you already made for 5 credits.

Can I use AI-made photos on Google Shopping?

Google Shopping's rules about AI-made images can change and Torbilo can't speak for them, so read its current policy before you list. Every Torbilo download carries an AI-image tag inside the file, and some sites, such as Google Shopping, ask for it.

How do I get Google Shopping photos from Torbilo?

In Settings, add Google Shopping to My marketplaces. When a shoot is done, open Save and look under For my marketplaces: you see a preview of what Google Shopping gets, then download up to 24 photos at a time. Downloads are free.

Keep going

More from Torbilo

Other marketplaces

Photos for Google Shopping, from one product photo

25 free credits, enough for five photos. No card needed.

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