Marketplace photo sizes, site by site

1600 × 2000 px

Shape 4:5White main photoJPEG under 10 MBNo ghost mannequin as main

• Main photo: pure white background (RGB 255), product fills at least 85% of the frame.
• Adult clothing is shown on a standing model for the main photo; a ghost mannequin can't be the main photo.
• At least 1600 px tall so shoppers can zoom. No text, logos, props or watermarks on the main photo.

From the site's own guide. Source for Amazon US (opens in a new tab) · Full Amazon guide

1540 × 2000 px

Shape 10:13White main photoJPEG under 10 MBNo ghost mannequin as main

• Portrait, at least 10:13; 1000–3900 px on the long side. White background.
• Adult clothing on a model, shown with shoes. No text, logos or watermarks.

From the site's own guide. Source for Amazon UK & EU (opens in a new tab) · Full Amazon guide

1600 × 2000 px

Shape 4:5White main photoJPEG under 10 MBNo ghost mannequin as main

• Follows Amazon's apparel rules: pure white main photo, product fills at least 85%, at least 1000 px (1600 for zoom).
• Adult clothing on a model for the main photo. No text, logos or watermarks.

The site doesn't publish its rules openly, so these are the values sellers and listing tools report. Source for Amazon India (opens in a new tab) · Full Amazon guide

2200 × 2200 px

Shape 1:1White main photoJPEG under 5 MB

• Square, 2200 × 2200 recommended (1500 minimum), under 5 MB. Pure white background.
• At least 4 photos recommended. No text or watermarks.

From the site's own guide. Source for Walmart (opens in a new tab) · Full Walmart guide

1600 × 1600 px

Shape 1:1White main photoJPEG under 12 MB

• Square works best; at least 500 px, about 1600 px recommended, up to 24 photos.
• White background preferred. No borders, text or watermarks.

From the site's own guide. Source for eBay (opens in a new tab) · Full eBay guide

2000 × 2000 px

Shape 1:1Plain main photoJPEG under 1 MB

• The first photo shows as a square in search: 2000 px recommended, files under 1 MB load fastest.
• Up to 20 photos and 2 videos.

From the site's own guide. Source for Etsy (opens in a new tab) · Full Etsy guide

2048 × 2048 px

Shape 1:1Plain main photoJPEG under 20 MB

• Square 2048 × 2048 suggested; keep every product's photos the same shape so your store looks even.

From the site's own guide. Source for Shopify store (opens in a new tab) · Full Shopify guide

1500 × 1500 px

Shape 1:1White main photoJPEG under 16 MB

• At least 500 px (from 31 Jan 2027); 1500 px or more recommended. Product fills 75–90% of the photo.
• Clothing worn by a person, head and feet not cropped. White or plain background preferred.
• No promotional text, logos, watermarks or borders. AI-made photos must carry the AI tag (these files do).

From the site's own guide. Source for Google Shopping (opens in a new tab) · Full Google Shopping guide

1200 × 1200 px

Shape 1:1Plain main photoJPEG under 8 MB

• Square, at least 500 px (1024 recommended), under 8 MB. The whole product in view.
• No text, calls to action or watermarks on the photo.

From the site's own guide. Source for Facebook & Instagram Shop (opens in a new tab) · Full Instagram and Facebook Shop guide

1080 × 1350 px

Shape 4:5Plain main photoJPEG under 8 MB

• 4:5 portrait, 1080 × 1350: the tallest shape a feed post shows in full.

From the site's own guide. Source for Instagram post (opens in a new tab) · Full Instagram and Facebook Shop guide

1334 × 2000 px

Shape 2:3Plain main photoJPEG under 20 MB

• 2:3 portrait, at least 1000 × 1500.

From the site's own guide. Source for Pinterest (opens in a new tab) · Full Pinterest guide

1200 × 1200 px

Shape 1:1White main photoJPEG under 5 MB

• Square, at least 600 px (US) or 800 px (UK); up to 9 photos.
• Main photo: product on pure white, front view. No logos, text, borders or watermarks.

From the site's own guide. Source for TikTok Shop (opens in a new tab) · Full TikTok Shop guide

1340 × 1785 px

Shape 3:4Plain main photoJPEG under 3 MB

• 3:4 portrait around 1340 × 1785 (900 px minimum), under 3 MB. On-model photos expected.

The site doesn't publish its rules openly, so these are the values sellers and listing tools report. Source for SHEIN (opens in a new tab) · Full SHEIN guide

1340 × 1785 px

Shape 3:4White main photoJPEG under 3 MB

• 3:4 portrait around 1340 × 1785, under 3 MB. Main photo on pure white. No text or watermarks.

The site doesn't publish its rules openly, so these are the values sellers and listing tools report. Source for Temu (opens in a new tab) · Full Temu guide

1500 × 2000 px

Shape 3:4Light grey main photoJPEG under 10 MBNo ghost mannequin as main

• At least 1000 × 1000, JPEG. Clothing: light grey background with a soft shadow is preferred over white.
• Shown on a model (no mannequins); the same model in all photos. No text, watermarks or props.

From a listing partner's published copy of the site's rules; the site keeps its own rules behind a seller login. Source for Flipkart (opens in a new tab) · Full Flipkart guide

1500 × 2000 px

Shape 3:4Light grey main photoJPEG under 1 MBOver 500 KB

• 3:4, at least 1080 × 1440, JPEG between 500 KB and 1 MB.
• Clothing: light grey background with a soft shadow; plain white isn't accepted.
• Front, side and back views. No text, watermarks, price tags or creases. Up to 7 photos.

From a listing partner's published copy of the site's rules; the site keeps its own rules behind a seller login. Source for Myntra (opens in a new tab) · Full Myntra guide

1600 × 2000 px

Shape 4:5Plain main photoJPEG under 1 MBOver 200 KBNo ghost mannequin as main

• 4:5 (1:1.25), over 1000 px on both sides, 200 KB to 1 MB. Any light background; product fills 80–85%.
• The first photo can't be a mannequin or ghost mannequin. No text, links, price tags or watermarks.

From a listing partner's published copy of the site's rules; the site keeps its own rules behind a seller login. Source for AJIO (opens in a new tab) · Full AJIO guide

1500 × 2000 px

Shape 3:4Plain main photoJPEG under 2 MB

• 3:4, at least 1500 × 2000, JPEG or PNG under 2 MB.

From a listing partner's published copy of the site's rules; the site keeps its own rules behind a seller login. Source for Nykaa Fashion (opens in a new tab) · Full Nykaa Fashion guide

1000 × 1000 px

Shape 1:1Plain main photoJPEG under 2 MB

• Square, 1000 × 1000, JPEG. Plain light background for the first photo. No logos or watermarks.

The site doesn't publish its rules openly, so these are the values sellers and listing tools report. Source for Meesho (opens in a new tab) · Full Meesho guide

1200 × 1540 px

Shape 1:1.28Light grey main photoJPEG under 10 MBOver 600 KB

• Clothing: 1200 × 1540 ideal. A real light neutral background (grey or beige); avoid digital white.
• On a model, including a full-body shot.

From the site's own guide. Source for Mercado Libre (opens in a new tab) · Full Mercado Libre guide

1801 × 2600 px

Shape 1:1.44Light grey main photoJPEG under 20 MB

• 1:1.44 portrait, 1801 × 2600 recommended (762 × 1100 minimum), JPEG.
• Model shots on light grey #F1F1F1; packshots on white. Real people for model shots. At least 3 photos.

From the site's own guide. Source for Zalando (opens in a new tab)

1740 × 2524 px

Shape 0.69Plain main photoJPEG under 10 MB

• Portrait about 0.69, at least 870 × 1262. One model; no collages. Up to 5 photos.

The site doesn't publish its rules openly, so these are the values sellers and listing tools report. Source for ASOS Marketplace (opens in a new tab)

1334 × 2000 px

Shape 2:3Light grey main photoJPEG under 10 MB

• Width at least 660 px, JPEG. Fashion: light grey background; adults on a model.
• Margins about 10% top and bottom, 5% at the sides. At least 3 photos. No text.

From the site's own guide. Source for noon (opens in a new tab)

1460 × 2000 px

Shape 0.73Plain main photoJPEG under 10 MB

• Portrait about 0.73, JPEG. A mix of model and flat shots, around 8 photos.

The site doesn't publish its rules openly, so these are the values sellers and listing tools report. Source for Namshi (opens in a new tab)

1200 × 1200 px

Shape 1:1White main photoJPEG under 2 MB

• Square main photo (3:4 display optional). Plain background, white preferred; product fills at least 60%.
• Logo only top-left, at most 10% of the photo. At least 3 photos.

From the site's own guide. Source for Shopee (opens in a new tab)

1200 × 1200 px

Shape 1:1White main photoJPEG under 3 MB

• 330–5000 px, under 3 MB. White background for the main photo.

The site doesn't publish its rules openly, so these are the values sellers and listing tools report. Source for Lazada (opens in a new tab)

1000 × 1000 px

Shape 1:1Plain main photoJPEG under 2 MB

• Square, 700 px or more (up to 3840), under 2 MB. White or photographic background; text at most 20% of the photo.

The site doesn't publish its rules openly, so these are the values sellers and listing tools report. Source for Rakuten Japan (opens in a new tab)